At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it.
What is a logo?
A logo is a symbol made up of text and images that identifies a business. A good logo shows what a company does and what the brand values.
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline.
What does a logo do?
Logos do something aside from look pretty, right? Yes! Logos serve many functions.
A logo makes you stand out from the competition
Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.
This is especially important if your business has competition (which 99.9% of them do). Before you get a logo for your business you’ll want to research what your competitors’ look like so you can position yourself.
A logo identifies key information about your business
Along with demarcating your business, a good logo also provides your customer with some crucial information about your company: it can communicate the industry you exist in, the service you provide, your target demographic and your brand values.
For example, a company might use circuit imagery into their logo to show that they operate in the software industry. Or they might use a specific color to communicate they are committed to being green/environmental. Or they might use a stylish font to highlight that they are luxurious. Check out how Wild Hearts uses an image of a book with a heart in it to show that their business specializes in romance novels
A logo builds brand recognition
Logos also leave a visual impact that reminds your customers that, well… that you exist!
In other words, logos can create strong visual associations with a business. This association helps customers keep your brand in mind.
Logo’s can be registered as a trademark image, enquire with us for more information on trademark registrations.
Get your logo today!