Business Card Design
What Is the Purpose of a Business Card?
Conveys Contact Information
Above all else, a business card is a tangible object that you can use to provide your contact information to potential customers. Because of this, it’s essential not to sacrifice clarity for design elements. Most business cards contain your business name, your name and title, your telephone number, an email address, and a street address. If your company has a website, include its address so that customers can receive more detailed information through it. Resist the temptation to place more information on your card than necessary, as space is limited and it’s easy to overcrowd a business card.
Helps Customers Remember You
While it conveys the means for customers to be in touch with you, a business card also serves as a way for customers and colleagues to remember you after a first meeting. Because of this, many business owners place their photograph on their card to jog customers’ memories about the circumstances of their meeting. Other entrepreneurs leave the back of their card blank so that they can use it to write a personal message to its recipient, another mnemonic tool to help customers recall them merely by their card.
Reflects Your Company’s Values
A business card is a piece of your company’s marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company’s values and its approach to business. Because of this, design the card to convey the spirit of your company’s culture.
Differentiates You From Competition
It’s almost a given that your customers receive several business cards from your competitors. A smartly designed business card helps your company stand out among the crowd. Some entrepreneurs choose to use die cuts to create unusual shapes for their card, while others use perforations, folds and pop-ups to differentiate themselves. You don’t need to resort to gimmicks; a concise, direct and visually appealing card that projects your company’s identity is often as effective in differentiating a company as a novelty card.
Importance of Business Cards
Despite its relatively small size, a business card can be critical to the development of your small business. As business cards are often handed to prospects and customers, they can be a highly personalized form of marketing. Their multiple design options also provide numerous opportunities to promote your business in a creative manner.
As business cards are part of an introduction, they are important for making a favorable first impression. An attractive, eye-catching business card with all the relevant contact information can capture the attention of your prospect and help you remain in her memory well after your initial meeting. Business cards can also enhance credibility, as they can create a sense of professionalism and legitimacy for your business.
Business cards are relatively inexpensive, making them a cost-effective marketing tool for small businesses on a tight budget. A local printing company can often produce hundreds of business cards for just a few dollars, and the abundance of online printing companies makes it easy to shop around to find the best deals. If you or a friend or family member possesses graphic design skills, you can even create and produce your own cards with the aid of an online business card program, which can further reduce your costs.
Business cards can go wherever you go, making them an essential mobile marketing tool if your business requires you to travel frequently. If you often attend industry trade shows or business conventions, for instance, business cards can facilitate the process of establishing and maintaining contacts that can lead to future business opportunities. By keeping a stack of business cards with you at all times, you have the opportunity to continuously market your business to everyone you meet.
Building Your Brand
Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company’s logo and advertising slogan on your card, for instance, you help to reinforce your brand with everyone who views your card.
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Note: Price is for design only, printing is excluded.